Eight in ten women feel that showing the world who they truly are is an important goal. 67 percent of them have experienced one-dimensional labels or stereotypes in their lives, and nearly half report feeling insecure when given a label.* These results were found in a new global study run by Gillette Venus.
Today Gillette Venus takes a stand and empowers women to accomplish this goal through their #UseYourAnd campaign which aims to inspire women and girls to unleash their full potential, and not be limited by one-dimensional labels.
With the #UseYourAnd campaign evolution, Gillette Venus offers inspiration from real women through this video “My &’s. My Choice.” With the help of spoken-word poetry, they show the world who they really are and don’t let society define them with one label. Watch here:
Gillette Venus is also unveiling The #UseYourAnd Diaries, an online resource that celebrates authenticity and serves as an inspiration hub where labels and stereotypes have no power. Most women chose “standing up for others” and “encouraging their friends to explore all of their passions” as the top ways to help eliminate one-dimensional labels1. With The #UseYourAnd Diaries, Gillette Venus is providing women with unscripted advice from real women, arming them with tools to take a stand and help others do the same.
The #UseYourAnd Diaries feature real stories, tips and advice from more than a dozen real women around the world, from female empowerment experts, to CEOs, to beauty vloggers. These “ANDbassadors” serve as role models for embracing multi-dimensionality, inspiring the next generation to show stereotypes the door.
* Online survey conducted by Research Now among 8,000 females 13-24 in 8 countries in August 2015; online survey conducted by Wakefield Research among 4,500 females 16-45 in 9 countries in October & November 2014. * Of those respondents that provided a definitive answer