Eight in ten women feel that showing the world who they truly are is an important goal. 67 percent of them have experienced one-dimensional labels or stereotypes in their lives, and nearly half report feeling insecure when given a label.* These results were found in a new global study run by Gillette Venus.
Today Gillette Venus takes a stand and empowers women to accomplish this goal through their #UseYourAnd campaign which aims to inspire women and girls to unleash their full potential, and not be limited by one-dimensional labels.
With the #UseYourAnd campaign evolution, Gillette Venus offers inspiration from real women through this video “My &’s. My Choice.” With the help of spoken-word poetry, they show the world who they really are and don’t let society define them with one label. Watch here:
Gillette Venus is also unveiling The #UseYourAnd Diaries, an online resource that celebrates authenticity and serves as an inspiration hub where labels and stereotypes have no power. Most women chose “standing up for others” and “encouraging their friends to explore all of their passions” as the top ways to help eliminate one-dimensional labels1. With The #UseYourAnd Diaries, Gillette Venus is providing women with unscripted advice from real women, arming them with tools to take a stand and help others do the same.
The #UseYourAnd Diaries feature real stories, tips and advice from more than a dozen real women around the world, from female empowerment experts, to CEOs, to beauty vloggers. These “ANDbassadors” serve as role models for embracing multi-dimensionality, inspiring the next generation to show stereotypes the door.
* Online survey conducted by Research Now among 8,000 females 13-24 in 8 countries in August 2015; online survey conducted by Wakefield Research among 4,500 females 16-45 in 9 countries in October & November 2014. * Of those respondents that provided a definitive answer
20 Comments
I love hearing stories about girl power. We can do anything we want and I Love it when women excel.
I love this movement! I am all for empowering other women because to be honest, it’s a tough world to live in and we need all the support we can gather to be able to reach our goals.
I am really loving all of the campaigns helping young girls to literally be who they want to be without feeling bad about it. Empowering girls is beneficial in the short and long run.
I am woman hear me roar… I love companies and organizations that support empowerment. Thanks for sharing this campaign, it’s the first I’ve heard of it.
Girl power. Its great that girls excel. The campaign is really great. Thank for sharing.
I always Interested about campaigning girls power: I vowed to them showing there how to be excel!
This is such a great campaign. I’m all for girls power. I haven’t heard of this, but I’m glad I learned about it.
I love that this campaign is all about empowering women. Love gillete for doing this for all women!
An awesome campaign. I’ve been a venue girl ever since I started shaving. 😮 Love their products.
I’m all for empowering women so what a great campaign. Girl power all the way, we really can achieve anything.
let’s go ladies! Girls are powerful. We can do anything we want to do!
As a Mom of 3 girls, I love campaigns like this. Giving a girl the confidence and self-worth at a young age really does help them handle stereotypes much better when they are older.
Women supporting women should be the way things are. So sad to see women beat up on other women to get ahead in business and life.
This is such an empowering message. I love that these ANDbassadors will be role models for girls all over!
What a great campaign. I am all about empowering women. Kudos to Gilette Venus for launching this campaign.
I love empowering campaigns for women. This is very inspirational.
Such a great campaigns this is so Good for woman, hope to do this more for the girls and also fir kiddos
Be who you want to me is amazing advice at any age. I’d have done that too in my youth, had I known it was ridiculous to try and be what others wanted. 🙂
This is a wonderful campaign. We need more support of each other instead of judging.
Great post! I love that this campaign is stressing authenticity and self-awareness among girls and women.