Eight in ten women feel that showing the world who they truly are is an important goal. 67 percent of them have experienced one-dimensional labels or stereotypes in their lives, and nearly half report feeling insecure when given a label.* These results were found in a new global study run by Gillette Venus.

Today Gillette Venus takes a stand and empowers women to accomplish this goal through their #UseYourAnd campaign which aims to inspire women and girls to unleash their full potential, and not be limited by one-dimensional labels.

With the #UseYourAnd campaign evolution, Gillette Venus offers inspiration from real women through this video “My &’s. My Choice.” With the help of spoken-word poetry, they show the world who they really are and don’t let society define them with one label. Watch here:

Gillette Venus is also unveiling The #UseYourAnd Diaries, an online resource that celebrates authenticity and serves as an inspiration hub where labels and stereotypes have no power. Most women chose “standing up for others” and “encouraging their friends to explore all of their passions” as the top ways to help eliminate one-dimensional labels1. With The #UseYourAnd Diaries, Gillette Venus is providing women with unscripted advice from real women, arming them with tools to take a stand and help others do the same.

The #UseYourAnd Diaries feature real stories, tips and advice from more than a dozen real women around the world, from female empowerment experts, to CEOs, to beauty vloggers. These “ANDbassadors” serve as role models for embracing multi-dimensionality, inspiring the next generation to show stereotypes the door.


Don't Label Yourself - #UseYourAnd

* Online survey conducted by Research Now among 8,000 females 13-24 in 8 countries in August 2015;  online survey conducted by Wakefield Research among 4,500 females 16-45 in 9 countries in October & November 2014.  * Of those respondents that provided a definitive answer



Maria Lianos-Carbone is the author of “Oh Baby! A Mom’s Self-Care Survival Guide for the First Year”, and publisher of amotherworld.com, a leading lifestyle blog for women.


  1. Robin (Masshole Mommy) Reply

    I love hearing stories about girl power. We can do anything we want and I Love it when women excel.

  2. Elizabeth O. Reply

    I love this movement! I am all for empowering other women because to be honest, it’s a tough world to live in and we need all the support we can gather to be able to reach our goals.

  3. I am really loving all of the campaigns helping young girls to literally be who they want to be without feeling bad about it. Empowering girls is beneficial in the short and long run.

  4. I am woman hear me roar… I love companies and organizations that support empowerment. Thanks for sharing this campaign, it’s the first I’ve heard of it.

  5. I always Interested about campaigning girls power: I vowed to them showing there how to be excel!

  6. This is such a great campaign. I’m all for girls power. I haven’t heard of this, but I’m glad I learned about it.

  7. As a Mom of 3 girls, I love campaigns like this. Giving a girl the confidence and self-worth at a young age really does help them handle stereotypes much better when they are older.

  8. This is such an empowering message. I love that these ANDbassadors will be role models for girls all over!

  9. Such a great campaigns this is so Good for woman, hope to do this more for the girls and also fir kiddos

  10. Be who you want to me is amazing advice at any age. I’d have done that too in my youth, had I known it was ridiculous to try and be what others wanted. 🙂

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