For several months, I was a Sobeys ambassador and food blogger. Our Sobeys location is just across the street and open 24 hours so you can imagine the convenience. I would make a visit practically every day to grab ingredients for dinner. When I heard Sobeys was closing for renovations, I was so excited to see what the new store would look like.
The new Sobeys Extra store opened earlier this month. I couldn’t believe it was the same space as before. They did a complete renovation from top to bottom. Have you seen the new Sobeys commercials too with Jamie Oliver? Win.
As soon as you enter, you’ll see a hot table of freshly prepared foods as well as the larger produce section. Sobeys now has a much larger organic produce section so I’m thrilled about that.
As you move through the store past the produce section, there is also a display of freshly cut produce and fruit items for on-the-go cooking. I can see this as being a very convenient feature for busy families. There are also bagged and packaged salads to-go and fresh juices as well.
There is also a new cheese counter, apart from the deli department, with accompaniments for each cheese type. The new meat department offers a large variety of antiobiotic free and Certified Humane® Raised & Handled meat with brands like Aspen Ridge, duBreton natural pork, Blue Goose Certified Humane Chicken.
The bakery seems more elaborate than before, with chocolate and cupcakes… you can grab a coffee and a dessert and go to town!
The Sobeys Kitchen offers a variety of freshly prepared, ready-to-eat-or-heat meals. There is a sushi and noodle bar, stone oven-baked pizza section and roast beef from the kitchen. Beside that you’ll find the floral shop as well as a coffee bar! The store also offers food tastings and classes – they’ve created an area for this, as well as an area to sit and eat in-store.
I love how they’ve put all the fresh foods into one area of the store – produce, meat, deli, cheese, bakery and hot table on the one side; and then the packaged foods and frozen foods on the other side. All the refrigerated foods are behind glass doors.
In the middle of the store you’ll find the pharmacy as well as a wider selection of organic foods and products. I’m happy that there are so many gluten free and organic food and personal care products in the natural and wellbeing section of the store. The beautiful handmade soaps by Hugo & Debra Naturals just invite you in. There is also a wellbeing counsellor available too!
The new Sobeys Extra store is really about “Better food for all”. The Extra is not just about the new products in store, but also about the complete shopping experience and more personal service.
ENTER TO WIN
Sobeys Extra gives shoppers a total food experience to help us live a healthier life. To celebrate the opening of the new Sobeys Extra, I’m giving away a $50 Sobeys gift card to one lucky reader!
Use the Rafflecopter below to enter this giveaway! Good luck!
a Rafflecopter giveaway
120 Comments
I like the huge section of natural food
I like the freshly prepared, ready-to-eat-or-heat meals
The elaborated bakery!
I like that they carry gluten free products and ready to eat meals can be very handy too
I like the store layout alot!
ready to eat meals are great for when I am on the go.
Looks so open and inviting, with something for everyone 🙂
Looks so open and inviting with something for everyone 🙂
I love the wide variety of natural products!
how all the fresh food is together in the store
How all the fresh foods are at the front of the store
I love the new soaps. Beautiful!
Wow it is knockout love the choice and great quality!
The new stone oven-baked pizza section sounds delicious!
I love how clean and open and the huge selection of products to choose from.
I love how organized the store is…and the coffee bar looks amazing.
I was so impressed when I saw the new layout of the Sobey’s by me. What I like best is that it’s like an actual market instead of a cold, sterile grocery store.
This renovation was done at my local Sobeys too! I found the store a little dark when I first entered, but other than that, I love the selection of natural products.
I like how all the fresh items are in the same area of the store. since i buy mostly fresh everything, it would be less walking and searching to find the items on my list 🙂
I love all the ready to serve items. very impressive
How bright and inviting the store is now when you come in.
The new store looks amazing!! I would enjoy shopping there-looks so calm and relaxing. I like the expanded produce section especially.
I love the convenience items like pre-cut produce for the nights that you want homemade healthy food, but don’t have much time to prepare. The coffee bar doesn’t hurt on those days either 😉
I’m very interested in the ready-to-eat-or-heat meals, I don’t have much time to make dinner and they have a lot of selection.
love all the natural stuff !! Great labelling! Fresh foods! Yum!
I like the organic and the meal idea that Jamie Oliver was doing
This Sobeys looks like a great mix between Whole foods and the regular Sobeys. Definitely a step up.
the store layout!! looks so open and inviting
I love the way it looks,so nice and organized.
I love that they are promoting Better food for all! Sobeys always makes me feel confident when shopping there that I have made the right choice!
the bakery
I actually just went to one myself. It seems more highend. I like the layout.
i love the selection and freshness
I like that they’re carrying more organic products.
Oh my at that bakery! I don’t know if I should be jealous ours doesn’t have a bakery like that or relieved.. lol.
I love the overall look and the bakery of course! yum yum
Love all the new selection of products and layout!!
Nice layout!
I love that all the fresh food is together, so I can just shop that part of the store and not waste an hour wandering around trying to find stuff. My local Sobeys is not that well organized.
I like how neat and organized the stores are!
More choices that you don’t get at your regualr bigstore grocery shop.
Like the big selection of sushi they have.
From ur pics – it looks like there is alot more room to get around the store, especially at the cashier section
reminds me of market fresh
I like the coffee bar, but in general I am happy about the more personal service. I think customer service has taken a real dive in years past and this is a step forward.
The bakery area looks fantastic and so does the produce.
I really like the ready to eat meals for when I am on the go.
Anytime I can find better fresh quality food for my family, I’m a fan! Makes shopping easier on this busy mom!
It’s so unlike any of the Sobey’s around me – this one has EVERYTHING!
It looks well laid out, organized and neat looking. The displays look amazing.