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deflate the elephant

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Enjoy holiday time but be responsible – don’t drink and drive and take a cab!

During December, the LCBO’s “Deflate the Elephant” campaign is partnering with Co-op Cabs and Cabcom (the advertisements on the top of cabs) in Toronto to encourage people to plan ahead and get home safely this holiday season.

Every Saturday, starting December 8 until December 29, from 9 p.m. to 2 a.m., there will be a small number of specially outfitted cabs in Toronto with a large lit up elephant sign on the roof. If people spot these special cabs, and hop in, passengers will receive $10 off their ride.

Also, if you spot an elephant cab in the city, take a pic and share on Twitter with the hashtag #TOelephantsighting, you’ll have a chance to win a holiday hosting gift basket.

Avoid having guests drink and drive at your holiday party or after a night on the town and all a Co-op Cab.

The Deflate the Elephant campaign website has great hosting tips with mocktail recipes and other important information about being a responsible host this season. They also have an app that includes a game your guests can play to test if they’ve had too much to drink to drive home.

Win a gift basket valued at $200!

Deflate the Elephant and coop cabs

Gift basket includes, Aunt Gloria’s Sugar Cookies, Toblerone, Brookside Dark Chocolate Pomegranate, Tim Horton’s fine grind coffee, Barilla pastas, Comfort Collection Gourmet Cheese Spread (Garden Vegetable), Chocolate Fudge and Chocolate Taffy, Caramel Popcorn, Roasted Almonds, Cocoa Chocolate Supreme, Guylian Belgian Chocolates – Milk Truffles; Comfort Collection, Chelsea Hot Pepper Sauce, Sardo Sweet Fire Roasted Peppers

Enter to win:

a Rafflecopter giveaway

Deflate the Elephant and the Cocktail Deeva present the 9th Hole Mocktail just in time for summer long weekend entertaining!

Summer isn’t complete without outdoor entertaining, barbeques, boating and having guests over to our backyards and cottages. But, being a “host with the most” is more than throwing a great party.  It’s also about making sure everyone has a safe and enjoyable time.

Deflate the Elephant, LCBO’s social responsibility campaign, urges Ontarians to speak up to help prevent someone from drinking and driving.

“We encourage everyone to have a safe summer season by drinking responsibly and to never drink and drive or boat,” says LCBO President and CEO Bob Peter.

“We can help hosts plan ahead and entertain safely by offering responsible hosting advice through our store staff and online tools.”

Visit the Deflate the Elephant website to download responsible hosting tips, entertaining checklists and other Mocktail recipes and like them on Facebook!

Here’s a delicious, alcohol-free Mocktail for Victoria Day celebrations in a short video featuring none other than Cocktail Deeva Dee Brun.

9th Hole Recipe

Fill Tall glass with ice and add

1 ½ ounce acai juice

4 oz lemonade

Stir to mix and garnish with a cherry.

Cheers!

 

Photos: DeflateTheElephant.com