There is nothing as cozy as climbing into bed with sheets that smell fresh and lovely. Not too strong of a scent – just a gentle whiff of lavender or fruit.

Perfumes and scents always come with a memory – the smell of your first boyfriend, Sunday afternoons in your house as a child, a vacation in Europe… a scent can create a very strong personal, emotional memory for life.

Last month I attended a Downy event hosted by Glam with Sue Phillips, a scent/perfume expert, at the Spoke Club in downtown Toronto. Lunch was served as we learned all about fragrance.

 

 

The fragrance you wear is the ultimate accessory – it leaves a lasting impression and becomes a part of you. When you associate a particular scent with an emotion – like linking mom’s fresh baked cookies to love and security, for example – just smelling may bring up those same emotions later on.

Scientists say smelling flowers like roses can make you friendlier? Who knew! Camomile and lavender induce relaxation, cinnamon spice improves mood, vigor and concentration while natural scents like citrus increase oxygen flow to the brain, boosting energy and immune function.

Inspired by fragrance and a women’s desire for luxury, Downy introduced Downy Infusions, a Liquid Fabric Enhancer that gives a hint of luxury to their everyday life.

Downy Infusions offers seven customized scents that will last throughout the day: Honey Flower, Lavender Serenity, Orchid Allure, Spice Blossom, Citrus Spice, Sage Jasmine and Cashmere Glow.

The packaging is sleek and elegant; you can leave it out in the laundry room because the bottles look pretty.

We filled out a questionnaire to discover our own “inner scent personality” – Woody, Fresh, Floral and Oriental. My answers were a bit balanced between Fresh and Oriental. I find I gravitate more towards scents of lavender and green tea.

But then we mixed various scents together to create our own individual scent, which is really how perfumeries do it!

 

At home, I’ve been using the Downy Infusions™ fabric softener with Downy Unstopables™ scent beads. My clothes have never felt so soft and smelled so good. My favourite scents are the Orchid Allure Infusions with the Shimmer Unstopables beads. You can play around with the various scents and mix and match the beads with the softener for a unique scent.

 

 

When you mix Downy Infusions™ fabric softener with Downy Unstopables™ scent beads, you’ll get a vibrant, fresh scent you’re sure to love. Downy Infusions™ provides softness and an elegant layered scent experience. Add Downy Unstopables™ for freshness that lasts up to 12 weeks. Mix & Match your own signature scent here.

 

Disclosure: This post was brought to you by Procter & Gamble via Glam Media Canada. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Procter & Gamble.