s.Oliver, a family-owned German fashion company located in Rottendorf, Bavaria, is coming to Canada. The lifestyle brand sells chic and modern apparel for women, men and children as well as shoes, accessories, jewellery, fragrances and eyewear.

There are almost 200 retail stores across the globe in 30 countries. In 2014, s.Oliver will be making its North American debut by first coming to Canada.

The Spring and Summer 2014 collection which I was able to preview, is inspired by Saint Tropez in 1969. Just think of the film La Piscine (The Swimming Pool) starring Alain Delon, set in summertime on the Côte d’Azur.

There are currently three lifestyle segments under the s.Oliver brand, all targeting different buyer types. s.Oliver Casual is the company’s largest segment, it focuses on ladies and gents leisure fashion. Trendy and fashionable, QS by s.Oliver is aimed at teenagers and young adults, whereas s.Oliver Selection addresses a more sophisticated audience with a generally understated style.

Watch for s.Oliver in stores like  Hudson’s Bay, in 2014!

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More fashions and Menswear — here

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