Halloween is just around the corner! What will your little ghosts and goblins dress up as this year?
This autumn, H&M has created a special collection of dress-up pieces and Halloween costumes for kids, with 25% of all sales going directly to All for Children. H&M supports this UNICEF project which helps improve some of the most disadvantaged children’s access to quality education, healthcare and social protection services in communities where they operate. The money raised by this collection will go specifically to UNICEF’s work in Bangladesh.
This year’s All For Children collection is inspired by 18th century masquerade balls with costumes such as mermaids, sailors, Marie Antoinette, and pirates.
Girls can dress up as ghosts, pirates or mermaids. Costumes are adorned with bows, webbing, gold embroidery and cool tattoo prints which bring the fantasy of the masquerade alive; flounces on a ghost dress for girls, or the bows on a girl’s pirate top or dress. The accessories have added touches, like the seashells and starfish on a mermaid crown, or a bag shaped like Marie Antoinette’s pug.
For boys, there is a sea captain’s coat complete with frog closures, or a tattoo top and pants if he prefers to be a pirate. There’s a batwing cape, a skeleton-printed jumpsuit, as well as black and white stripes in a horizontal-striped top and vertical-striped jacket and pants. Boys’ accessories include a bat eye mask, pirate boots and a captain’s hat complete with parrot.
All for Children started in 2009 with a five-year project in southern India, supported by a USD$4.5 million donation from H&M. H&M’s support to All for children has so far helped 758,000 children in Southern India.
The All for Children collection H&M is supporting the All for Children project in Bangladesh which is a partnership with UNICEF. The project will improve access to quality education, basic life skills and social protection services for 40,000 boys and girls living in slums around Dhaka.
ENTER TO WIN
We are giving away a Bat Wing cape and a $150 gift card to shop Halloween at H&M! The collection launches October 10 in select H&M stores across Canada. Please use the Rafflecopter below to enter this giveaway. Canada only.
Good luck!




