Ladies, be prepared to drool.

Hunky dad and soccer star David Beckham has joined forces with H&M for an exclusive new underwear line. Oh yeah!

The stunning David Beckham TV ad makes its debut during the Super Bowl on February 5 in a $2 million spot.

The new bodywear line will mainly include boxers and briefs, but will also feature vests, shorts and t-shirts.

“My design team and I spent 18 months developing the collection,” the soccer star-turned-designer said of his latest venture.

“It’s been a fantastic collaborative experience, and I’m very happy with the end result.”

Thank you, David.  Thank you.

The 30-second ad focuses on the 36-year-old’s flawless tattooed body, gorgeous face and bedroom eyes as he poses to the song “Don’t Let Me Be Misunderstood” by The Animals.

Just take a look.  You’re welcome.


Follow the action on Twitter #beckhamforhm







Maria Lianos-Carbone is the author of “Oh Baby! A Mom’s Self-Care Survival Guide for the First Year”, and publisher of, a leading lifestyle blog for women.

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