Last time, I wrote about how social media and Twitter particularly has changed the way we lived, and changed over recent time.  This post is about Social Media Fatigue.

Is it just me or has being online all the time and being connected become overwhelming and exhausting?

It’s not a myth – a recent study shows that too much time online can physically change your brain.  Yes, your brain can be actually altered; they’ve coined a new term called “popcorn brain” in fact.

Oh no, my Klout dropped.  So and so isn’t following me back.  Is it already Follow Friday?   forgot to thank so and so for the RT.  The self-inflicted pressure!

With the introduction of Google+, the reaction seems to be… “whoa!”  Facebook, Twitter, YouTube, Flickr, Instagram, Stumbleupon, Tumblr, Pinterest… now there is a new social media platform to use?

How can we keep up with it all?

Breaaaaathe.  No one is pressuring us on how to use social media  – we are putting the pressure on ourselves!

Sure finding out breaking stories on Twitter before anyone is cool and a huge adrenaline rush.  Having your fave celebrity tweet you back will put a smile on your face for the rest of the week.  And yes it’s nice to know that your elementary school friend went apple picking with her family this past weekend.

But in the end, does it really matter? Will you really miss out on Friday late night tweets if you decide to unplug and watch a movie?

You know you’re addicted to social media when you feel like you’re missing out on something if you’re not online all the time.  Red flag – you fret when your Klout score drops because you took a day off.

Let’s go back to the time before Twitter, before Facebook, when it came naturally to pick up the phone and call somebody.  Now it almost seems like extra effort to pick up the phone rather than send a simple email or text.

We’ve become so accustomed to social media that now we’re almost lost without it.  Have we become gluttons?  We’ve got too much of a good thing now.  And it’s making us exhausted.

So how can we deal with social media fatigue?   Here are some tips:

1.  Go offline from time to time.  Just turn off the computer – you can do it!

2.  Call a friend.  Online relationships are amazing – don’t get me wrong.  But going offline to enjoy real life is absolutely necessary.

3.  Meet up for coffee with said friend.  Imagine that?

4.  If you must, plan a Tweet-up with your online friends but don’t tweet during the event – simply enjoy their company.

5.  Next time you’re at an event, put your phone AWAY.  Focus on engaging with those people in real life; they deserve your undivided attention.

6.  Take a day off from tweeting, the evening, the weekend – whatever works for you.

7.  Retrain your mind to stop worrying about keeping up with all the tweets and your Klout score.  Tell yourself “does it really matter?”

8.  Engage with those people you want to engage with – don’t feel pressured to have to respond to every person, tweet or RT.

9.  If you truly need a social media addiction rescue team, consider cutting down the time spent on one social media platform; ie. limit your Facebook time to twice a week.

10.  When you’re working, CLOSE Twitter, Facebook and all the other windows that are distracting you. FOCUS on the task at hand.

11.  Don’t check your email, tweets etc. every time a new one pops up; wait and check them all together later. You’ll save time and it’ll help with your “popcorn brain”.

12.  Make social media fun again!  It’s there for you to use whenever, however YOU desire.  The only pressure you’re feeling is the one put on by you yourself!

Note: I am in the process of taking my own advice 🙂




  1. Pam @writewrds Reply

    Good luck there, Maria.
    I agree. Fatigue sets in. But it is such a fabulous… procrastination… tool. (Call 9 1 1…. Send the rescue team…Have managed to complete no real work today…. )

    • It is a fabulous distraction… so many positives thanks to social media but balance between online and real life is key!

  2. Maria, I do feel like this more often now, I guess I am caught up in the frenzy! I like #10, close everything else while you are working, wise words, fewer distractions – regardless of how fabulous they are!
    Enjoy your time away and I hope you do not pick this up until later today (or whenever, no pressure…your time…)
    Thanks and have a terrific rest of the day!

  3. This is such a great list and so important. I just started on twitter in August (I think), despite having an account since 2008 and I feel like I am missing out when I take a night off. Realistically, I don’t do much online and quite frankly, I prefer sitting around and chatting in real life, but I hate that “what’s going on, what am I missing” feeling that you get.

    I need to take more time off and not sweat it!

    Thanks for the article!

    • Thanks for commenting! The key with everything is balance eh? Still learning how to do that effectively!

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