Yes, it’s true. Sex is better as you get older.  Yes we’re inundated with information and studies about the sexual habits and lifestyles of young adults. But sex in middle age life is even better.

Mid-life adults are just as sexually active, adventurous, and flirtatious as those of younger generations but their sexual lives are seldom discussed as openly or comfortably. Sexual satisfaction does not have an expiration date.

Is sex better after 40?

The maker of Trojan™ condoms, lubricants, and vibrators commissioned a sexual health survey to provide insights into the sex lives of Canadians between the ages of 40 and 59. The study is the first of its kind in Canada and was developed in partnership with the Sex Information and Education Council of Canada (SIECCAN).  The study surveyed 2,400 participants who provided detailed information about their sexual health, happiness, and pleasure in addition to their sexual behaviours and attitudes.

The findings? Sexual pleasure does not decrease as we get older; in fact, many of us become more adventurous! Perhaps sex is better after 40!

Below are some great tips from the survey that we can all practice – at any age – shared by Dr. Robin Milhausen, sexual satisfaction expert.

Lube up

Lubricant is one of the least expensive and simplest ways to increase sexual pleasure; yet the Trojan™ survey found only 23 per cent of women used a personal lubricant. Using lube can provide different sensations and spice things up – so go ahead, get slippery!

Talk about Sex

Frequent communication was strongly associated with sexual satisfaction, according to the research. Both men and women who said they were very sexually satisfied were also the most likely to report frequently communicating with their partners about their sexual likes and dislikes. Take action – communicate what gets you revved up to your partner!

Women love to cuddle

Research shows that what we do after sex is one of the strongest predictors of sexual pleasure in a relationship. So, despite the notion that more cuddling and kissing beforehand leads to better sex, post-sex affection is just as important, if not more important, for sexual pleasure.

This especially seems to be the case for women: 71 per cent of women who had six to ten minutes of post sex affectionate behaviour rated their most recent intercourse as very pleasurable compared to 44 per cent of women who had zero to five minutes of post-sex affectionate behaviour. Add an extended post-sex cuddling session to your sexual routine – you’ll thank yourself later!

She (or he) who masturbates, has the best sex. 

Research shows that women and men who masturbate often have more satisfied sexual lives. Masturbation can improve mood, lead to relaxation and better sleep and help you to know your body better. According to the Trojan™ study, 60 per cent of men masturbate once or more per week, which is significantly higher than females at 23 per cent.

Pro tip: The study found over a third of women in all age groups used a vibrator for their most recent masturbation.



Maria Lianos-Carbone is the author of “Oh Baby! A Mom’s Self-Care Survival Guide for the First Year”, and publisher of, a leading lifestyle blog for women.


  1. do you think women love to cuddle because we actually will admit to it vs men?
    Personally I hate cuddling after, but that’s just because I’m warm and usually want to breathe and sleep! I do agree it gets better as you get older but I think that’s because you learn and are more aware vs your early 20s

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