If you need to watch a video today that will remind you about the good in people, this is it.
Sheila, an assistant branch manager at BMO, introduces us to a deli owner named Arash. He hasn’t had a day off in a long time. As a small business owner, he works seven days a week and can’t take time off work – even to rest his leg after his knee buckled delivering and order. His doctor warned him to take care of his health.
So what did BMO and Sheila do? They rallied together and showed up at Arash’s deli to give him A Day Off. BMO is not just a bank – watch this must-see video:
Bank of Montreal’s new campaign, #HelpGiven is demonstrating the unique commitment they have to their customers. Their employees are really in the “we” in “We’re Here to Help” their customers fulfill their dreams.
How did they find Sheila? Well, through a series of casting calls in Toronto, Montreal and Chicago, they found employees who have a passion for helping others, inside their branch and out. The teams brought some interesting stories from their communities to light, all of which were carefully reviewed and subjected to a thorough screening process. In the end, Arash’s story was the one they chose to reflect BMO’s special banker-client relationships.
So you can just imagine how many other heart-warming stories are out there, waiting to be shared! How amazing is it that a bank employee thinks of customers as friends and really cares about their well-being? This video just demonstrates that real relationship, not just a business transaction. People first – bankers second.
Arash did take the day off – BMO not only stepped in and took over his deli for the day, they checked him into a Toronto hotel where was giving the special treatment! And really, the BMO team helped assemble and serve Montreal Smoked Meat Sandwiches to the customers – deli employees were also on hand to help manage the operations.
I love what BMO done so far with this #HelpGiven campaign and I hope to see more stories like Arash’s Day Off soon. Let’s help make this happen – help by sharing Arash’s story! Use the hashtags
#HelpGiven and #BMOdayoff and follow BMO on Twitter.
Disclosure: This post is proudly sponsored by BMO. As always, the opinions expressed herein are my own.